About Loyalty Clubs and Programs
A loyalty program is a rewards system that is aimed at regular players at an online casino. Similar to other loyalty programs that you might use at a supermarket or a clothing store, you get points for spending and the more you play, the more you earn. Points can then be exchanged at the casino’s site either to real money, prizes or tickets to a prize draw.
Loyalty programs often feature a tiered system that consists of approximately five different tiers. As you accumulate more points in total, you can step up to the next loyalty program tier and gain better prizes and other perks, such as tailored offers, faster withdrawals, larger withdraw cap per month and so on. Sometimes casinos host tournaments or competitions to which only the VIP members can take part.
The way loyalty programs work at online casinos is roughly the same wherever you choose to play, but the rewards and VIP level tiers can differ. Therefore, it is a good choice to compare the offered loyalty programs when you are looking to try out a new casino.
Should You Join a Loyalty Program?
A good loyalty program offers perks to players, and if you intend to play at the casino anyway, you might as well take advantage of the loyalty program. Usually joining the loyalty program is free of charge, and some casinos even enrol you in automatically without even having to opt in. This means that you start collecting points from your very first spin.
Loyalty programs also offer ways for the players to keep playing, either in form of free spins, deposit bonuses or cashback. Unlike promotional campaigns, these are not tied to marketing messages, but you usually get to claim a bonus in one form or another on a regular basis – either weekly or monthly. As you move up tiers, the prizes also get better.
It can also be said that a casino offering a good loyalty program is one that truly cares about its customers. Retaining customers is often a lot more challenging than luring new ones in, so focusing on rewarding the loyal players is a great virtue and something you want to see when joining a casino. A casino that rewards you well on a regular basis is truly a keeper.
Getting a VIP Status
The highest tiers of a loyalty program can be considered as the VIP statuses. Casinos love high rollers that bring in the money, so they reward them handsomely with presents, special bonuses and better conversion rates for their points. Usually the only way to achieve a VIP status is to keep playing and depositing large sums of money, often measured in thousands. This obviously is not achievable for the casual gamers, but they can still enjoy the lower tiers of the loyalty program.
You should also note that the casino re-evaluates players’ ranks on a regular basis, often quarterly or sometimes monthly, so you could get moved down a rank if you haven’t played enough.
Which Casinos Have the Top Loyalty Programmes?
A lot of casinos offer loyalty programs and new and revised programs come regularly. You can find a lot of great casinos with loyalty programs on our site and compare them yourself. But just to kickstart your journey, here are a few of our favourites.
offers a more typical type of loyalty program that we have discussed in this article in detail. You gain reward points by placing wagers and you can exchange the points to bonus cash once you have accumulated enough. As you move up tiers, you get free spins
thrown in as well.
is a very popular and well-known casino that has been around since 1997, making it an online casino veteran. It was also the first online-only casino in the United States! This kind of success would not have been possible by just attracting new players, and 888Casino is known to take good care of its patrons. They also offer a loyalty program in which you earn points by placing bets in real money.
of Loyalty Programs
Almost all casino loyalty programs are free to join and offer rewards for playing, so it is a bit of a no-brainer to join and reap in the rewards. On the lower levels you tend to not lose your status like you do on VIP tiers, so there is also no rush to play in the beginning.
The rewards vary between casinos but are always worth it: you could expect bonus money, free spins, cashbacks, in-game currency conversions and tailored offers for your birthday or the anniversary of your casino account.